Brand identity, Design


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Full rebranding. The new restyled logo reflects the Hansa expertise in “hot home appliances” associated with the red colour and round heating zones. The distinct round outlines and elements of the composition, aligned according to the perfect square, illustrate the celebrated German motto — Ordnung und Disziplin, which indicates quality and reliability. Apart from the corporate style, the entirerange of materials has been refreshed: product catalogues, trading equipment, website.

Central Partnership

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